The Thank You Economy – By Gary Vaynerchuk

Heather’s Review

Are you looking to really understand how social media is changing the world? Gary Vaynerchuk’s interesting stories, analogies, and insight in “The Thank You Economy” will get you thinking. I listened to the audio version of this book and found him very engaging and feisty, unlike many authors who narrate their own books. I especially liked where he went “off script” in a commentary and updates.

Gary articulates the effects of social media and how we MUST focus on the customer because every customer is important. He parallels to the days when every mom and pop shop needed to serve their community. If a customer was unhappy, the PTA would be discussing it. Then, society changed and we removed the personal side and moved toward big business. Our voices were no longer heard.

Social Media is changing everything. A quick little tweet can be heard by thousands and businesses are moving back to caring again. The author guides his readers through this evolution and thought process with intriguing stories of business successes and miss hits in social media.

He emphasizes that all social media must sit on a foundation of authenticity and be a benefit to the audience.

If you don’t know how or why social media is important, you must read this book.